Your next re-power customer
already owns a boat.
Repower Leads delivers a weekly prospect list of boat owners in your territory with outboard engines 8–12 years old — the proven re-power window. Every lead is heat-scored and enriched with boat type, engine brand, estimated age, and owner contact info.
The problem
You're waiting. They're already shopping.
The typical marine dealer relies on walk-ins, referrals, and boat show leads. All reactive. Meanwhile, thousands of boat owners in your backyard just crossed the 8-year mark on their Yamaha — the exact moment they start thinking about a re-power.
Nobody is calling them first. That's the gap.
Walk-ins are unpredictable
You can't forecast revenue on hope. Walk-in traffic peaks in spring and disappears in fall.
Referrals don't scale
Word-of-mouth is great when you have it. But you can't turn it up when you need more sales.
Generic ad spend is expensive
Running Facebook and Google ads to boat owners — 90% of whom just bought a new motor — wastes budget on the wrong audience at the wrong time.
Evinrude owners have nowhere to go. That's your opportunity.
When BRP shut down Evinrude in 2020, they stranded hundreds of thousands of boat owners with engines that will eventually need replacement. Parts availability is shrinking every year. Reliability drops as engines age past 10 years. These owners aren't waiting for their motor to fail — they're actively looking for guidance.
Every week, Repower Leads surfaces Evinrude owners in your territory and ranks them at the top of your list. First dealer to call wins the job.
Claim your territoryInside the platform
Your complete outboard repower sales system.
Everything a marine dealer needs — weekly repower leads, exclusive territory map, and ready-to-use outreach scripts — all in one dashboard.
- ✓ 50-mile exclusive radius
- ✓ 25–35 new leads per week
- ✓ Heat score ranking
- ✓ CSV export
- ✓ Priority phone support
- ✓ Outreach templates included
[brackets] with the lead's actual details before sending.Subject: Quick question about your [Boat Make] — [First Name] Hi [First Name], I noticed your [Year] [Boat Make] [Model] is registered nearby, and I wanted to reach out before boating season kicks into gear. Your [Engine Brand] [HP]hp is [Engine Age] years old — right in the window where most owners start thinking about reliability before it becomes an urgent repair. We help boat owners explore their options before the motor becomes a problem, not after. Would you be open to a 10-minute conversation? [Your Name] [Dealership Name] | [Phone]
This is exactly what you get on day one. Try the live demo →
How it works
A fresh repower prospect list. Every Monday morning.
We identify boat owners in your territory whose outboard engines are entering the re-power window — heat-scored and delivered automatically every week.
You define your territory
Set your target radius — 25, 50, or 100 miles from your dealership. We focus on boat owners in your actual service area.
We find the right owners
We cross-reference boat registration data, engine age, make, and model to identify owners whose motors are 8–12 years old — the proven re-power window.
You get a weekly lead list
Every Monday, a fresh CSV and dashboard of qualified prospects — name, contact, boat type, engine brand, estimated age, and a heat score based on re-power probability.
What you get
Everything your marine sales team needs to book more repower jobs.
Weekly Lead Dashboard
A clean, sortable table of every prospect in your territory this week. Filter by engine brand, heat score, zip code, or boat type. Export to CSV with one click.
Owner Contact Info
Name, address, and where available, phone number — ready for your sales team to reach out directly.
Re-Power Heat Score
Each prospect is scored 1–100 based on engine age, boat age, engine brand (some age faster), and market signals. Focus your calls on the hottest leads first.
New Prospects Every Week
Boat registrations are updated continuously. Each Monday you get a fresh batch — no duplicates from prior weeks unless the owner has gone cold for 90+ days.
Territory Lock
Your territory is exclusive. We only sell one dealer per defined radius — no sharing leads with a competitor 8 miles away.
Outreach Templates
Done-for-you call scripts, email templates, and direct mail copy — tested for marine re-power conversations. Plug in the prospect's details and go.
The Math
One repower job pays for the whole year.
Adjust the sliders to match your average ticket and close rate. See exactly how fast Repower Leads pays for itself.
Estimates based on industry averages for outboard repower jobs. Your actual results will vary based on territory density, outreach effort, and market conditions. We don't guarantee any specific close rate — that part is up to you.
Why Repower Leads
There's no "Cars.com for marine repowers" yet.
We're building it.
Most marine dealers rely on walk-ins, OEM lead forms, and generic ad spend. Here's how that stacks up against a dedicated outboard repower lead generation platform.
Pricing
One outboard repower pays for a year of leads.
At $2,000–$40,000 per re-power ticket, marine dealers only need one closed deal per year to make this a no-brainer.
Perfect for single-location dealers in smaller markets.
- Up to 25-mile territory radius
- Weekly lead list (15–30 prospects)
- Owner name + address
- Re-power heat score
- CSV export
- Outreach templates
- Exclusive territory lock
For established dealers who want full market coverage.
- Up to 75-mile territory radius
- Weekly lead list (40–80 prospects)
- Owner name, address + phone
- Re-power heat score
- CSV export + dashboard access
- Outreach templates
- Exclusive territory lock
- Monthly market report (competitor activity, aging fleet data)
- Priority support
Multi-location dealer groups and OEM regional programs.
- Multiple territory coverage
- Custom radius & data fields
- CRM integration (Lightspeed, Dealer360, etc.)
- API access
- Dedicated account manager
- Custom reporting
- Volume pricing
Early access dealers get 3 months at 50% off — locked in for life as long as they stay subscribed. Month-to-month, cancel anytime.
FAQ
Common questions about Repower Leads
Where does the data come from?
State boat registration databases — the same public record that tracks every registered vessel. We enrich this data with engine make/model estimates using hull ID patterns and model year data, then layer on contact information from public records. No scraping, no shady data brokers.
How is my territory protected?
Territory exclusivity is contractual. Once you claim a territory radius, no other dealer on Repower Leads can receive leads from that same coverage area. We'll tell you upfront if your target area is already taken.
What engine brands and boat types are covered?
All major outboard brands: Yamaha, Mercury, Evinrude/BRP, Honda, Suzuki, Tohatsu. Freshwater and saltwater. We filter for recreational powerboats (fishing, pontoon, bowrider, offshore) — not commercial or sailboat applications.
How fresh is the data?
Registration data is updated quarterly in most states, with some updating monthly. Your weekly list pulls the most recently processed records — prospects are typically 0–90 days from when their registration was last filed.
Do I need any software to use this?
No. Every week you get a clean CSV that opens in Excel or Google Sheets, plus a simple web dashboard. If you want CRM integration (Lightspeed, Dealer360, custom), that's available on the Enterprise plan.
Is there a contract?
Month-to-month. Cancel any time, no penalty. If you commit to an annual plan during early access, you lock in the discounted rate for 12 months.
Early access
Be the first marine dealer in your territory.
We're onboarding dealers now. Claim your exclusive repower lead territory and lock in the early access rate — 50% off for the first 3 months, guaranteed as long as you stay subscribed.